The label tells you what’s inside. Ida tells you where the money goes — who makes it, who owns it, and a genuinely independent option to try instead.
Add the free extension. When a product Ida knows shows up on the page, a small pill appears. No pop-ups, no nagging.
Made by, sold by, profits flow to — three separate facts, each tied to a public document you can open yourself. No claim without one.
Beside every conglomerate sits a verified independent or co-op in the same aisle. Your call, always. Ida never takes their money to be there.
Every record, sourced the same way. Not here yet? That’s an honest answer, not an error.
Ida was designed on the assumption that software gets things wrong. So no claim ships without a public document behind it, disputes get answered in five business days — and when Ida doesn’t know, the card says so instead of guessing.